Extremely thought-provoking post. Reblogging so I can find it again & re-read at leisure.
Though gifs have been around since 1987, the format has achieved a new prominence in the past few years, and has now become an increasingly integral part of online discourse . Given their early history, this is arguably a surprising development. Back in the 1990s, gifs tended to be brightly coloured, often garish pixel animations, and before the end of the decade, their usage had became synonymous with bad web design. Their overuse was partly responsible for the development of the phrase banner blindness, and in 1999, there was even an early Penny Arcade strip, Macromedia FlashDance, satirising the problem:
As more sophisticated image formats were developed, gifs fell out of favour, and though they remained in usage as a source of internet humour throughout the early noughties, it wasn’t until photo-based social media platforms like tumblr began to take off post-2010 that the format started to achieve its current…
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